High School Student, IB Program, 17
Kate is our in-house Gen Z-er. Born in London, UK Kate is a polyglot. Fluent in French, German, English, and Hungarian, Kate is a high school student, enrolled in the International Baccalaureate program, is currently interning as a journalist at HVG, a leading economic weekly magazine Hungary.
As a consumer, Kate values peer feedback over influencer marketing, be it when picking destinations, clothing, retail, or any other form of consumer products and experiences.
She is not attached to any particular brand as she uses products for their practicality rather than as a mark of prestige or because of bandwagon effects. But shops she regularly visits are Arena Swimwear and Orsay, because of her career as a competitive swimmer and the dress code at her school.