VP Digital Marketing
Johannes is the Vice President of Digital Marketing for ESL. He oversees B2C communication strategy and execution for the world’s largest esports company. Johannes is responsible for digital storytelling, social media, performance marketing and ESL’s influencer network, his teams provide holistic solutions for ESL’s many partners including, sponsors, game publishers and media platforms.
He previously lead the strategic development of PokerStrategy.com’s market analysis and consulting operations and has over 10 years of leadership experience in the iGaming and esports industries.
While the popularity of esports is exploding, with over 386 million viewers and projected 1.65bn dollars in revenue by 2021, it is a challenging market to enter for many non-endemic brands. Johannes will speak about how brands enter the space and why authentic integrations are pivotal to reaching an incredibly critical but interesting audience.