Digital Activation Manager, EMEA
Anthony is a quadrilingual digital specialist with 10 years of experience and an MBA in e-business, as comfortable on the product side as on the marketing side with a knack for data and analytics. Currently creating digital strategies for designer fragrance brands at Shiseido.
Zadig&Voltaire Parfums Case Study: Anthony will present the digital activation Shiseido did for the launch of the new fragrance from fashion brand Zadig&Voltaire. It targeted the 15-25 year old audience who were till then not much aware of the brand. Anthony and his team, created a platform where people could spin the bottle to try […]