Zadig&Voltaire Parfums Case Study:
Anthony will present the digital activation Shiseido did for the launch of the new fragrance from fashion brand Zadig&Voltaire. It targeted the 15-25 year old audience who were till then not much aware of the brand.
Anthony and his team, created a platform where people could spin the bottle to try and win a skydiving pass with one of the biggest YouTube stars (Andy Rowski) in France. They built out a coherent content plan on Instagram, drove a lot of traffic to the site, and created a very easy-to-understand mechanic that was immediate and fast. Everything was tailored towards getting Gen Z involved which is not easy!