Creativity Is The New Currency!

Savage.Z

Marketing Consumer Products to Gen Z is challenging for many Brands for several Reasons:
– lack of understanding of the online world and culture
– lack of understanding of the target group, their behaviors, values, and purchasing habits
– lack of understanding the available online marketing and communications tools and media

This session will explore alongside the example of the Smartphone eBrand HONOR for Young Digital Natives & Digital Immigrants:

– the target groups’ lifestyle and behaviors
– how HONOR works as an eBrand
– what to ‘Learn to Unlearn’ about common marketing beliefs that most of us work still on
– why we need to change

Savage.Z