Loyalty Magazine is the most widely read title on the subject of customer retention. It covers loyalty as a broad concept, reward programmes, affinity, customer insight and CRM. Importantly, it focuses heavily on how technology is reinventing what is possible, with analytics and other customer information management systems, and how mobile interaction and engagement are changing the rules.
Containing in-depth interviews with industry leaders, and briefings on emerging topics, such as loyalty and blockchain or the global growth of coalition programmes, it is required reading for anyone keen to keep their customers.
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