President, Huawei Honor Europe
Philosophy: Transform people into leaders and ideas into action
As President Huawei Honor in Europe and Vice President Honor Global, Eva oversees sales, operations and marketing in Europe and also global business. As part of her role, she will establish the young brand in the European market and drive partnerships across Europe.
Eva has over 20 years of experience, with brands including T-Systems, BUYIN and T-Mobile. She was responsible for the successful establishment of Deutsche Telekom’s private label products, “T-Com” and “T-Mobile MDA”. Her proven track record of driving effective change within large and small international businesses and being an expert in building European and global trends, brands and partnerships make her a valuable asset to driving the business for Honor. In her last role before Huawei she was the CPO of Deutsche Telekom group and Member of the T-Systems Supervisory Board.
Wimmers holds a Bachelor’s Degree in Law from the Institute for Law and Finance at Johann Wolfgang Goethe University in Frankfurt, Germany, a Bachelor’s Degree in Management and Business Administration and a Marketing Certificate from Webster University in Geneva, Switzerland.
Marketing Consumer Products to Gen Z is challenging for many Brands for several Reasons: – lack of understanding of the online world and culture – lack of understanding of the target group, their behaviors, values, and purchasing habits – lack of understanding the available online marketing and communications tools and media This session will explore […]