Content Insights is a robust, powerful and extremely user-friendly content intelligence service, turning Big Data into easy reading. Tailor-made by editors, Content Insights helps content creators and editors understand what drives audience behavior in a simple and comprehensible way. By shifting from inadequate single, simple metrics to powerful algorithm that combines all the data in one, easy to understand number – the CPI (Content Performance Indicator), Content Insights provides one-of-a-kind view on content performance evaluation. It allows for unique perspectives, both for a single website or a time-framed content marketing campaign spanning many different websites in one single context.